Waytern is

A platform that delivers seamless navigation and operational intelligence across GPS-enabled and GPS-denied environments.
Using a network of technologies — IoT devices, Edge Devices, and map-based command interfaces — Waytern not only helps users move smarter, but also empowers organizations to collect, interpret, and act on critical data.
Whether it's for emergency assistance, surveillance, asset tracking, predictive maintenance, security management, quality control, or automated workflows, Waytern adapts to various applications across industries.
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waytern
is for…

Anyone that needs smarter navigation, real-time operational insights, and intelligent management of spaces. From large-scale organizations, critical institutions, to women and child safety initiatives and more, the solution can be customized for a wide range of applications. Some of these include:
Airports and Transportation Hubs
Manufacturing Plants and Industries
Universities Institutes and Campuses
Smart Housing Complexes and Townships
Mercantile Arcades and Shopping Complexes
Defense and Security Operations
Oil Gas and Hazardous Industries
Tourism Museums Heritage Sites
Government and Smart City Projects
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Build intelligent ecosystems using IoT, Edge Devices, and data models.
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Navigate, manage, and act across complex environments seamlessly.
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Unleash limitless possibilities of interpretation, management, security, and marketing.

features of the
technology:

Proximity-Based Personalized Content Delivery

Waytern enables personalized messages and content delivery on mobile devices based on proximity to specific locations.
Unleash vast opportunities in interpretation, management, security, advertisement, and marketing within large closed spaces.
Individual Visitation and Consumer Behavior Analysis

Waytern helps generate fine-grained visitor movement analysis, creating personalized customer experiences.
Unlock monetization opportunities by leveraging travel paths, timestamps, and demographic data for sophisticated analytics and intelligence, filling the current gap in data availability for sites with high footfall.
Automated Navigation through Waypoints

Waytern enables you to revolutionize guided robots with an in-premise guidance system, enabling automated navigation through waypoints..
Robotic assistants, industrial robots, warehousing ROVs, and robots in security deployments can leverage this advanced system for seamless navigation within large closed spaces.
Movement, Location, and Time Surveillance

Waytern provides comprehensive surveillance and audit capabilities for tracking movement, location, and time within high-value and sensitive installations.
Integrate data with access control protocols to enhance security and management.
Enhanced Safety and Efficiency

Waytern helps improve safety and efficiency within large closed spaces by leveraging the navigation system.
Optimize routes, streamline operations, and reduce risks, ensuring a seamless and productive environment for various applications.
Command & Control for High-Value Installations

Waytern empowers high-value installations with robust command and control features, allowing centralized management and control of critical operations within large closed spaces.
This is particularly useful for various strategic, critical, and sensitive applications specifically related to the defense industries.
Seamless Navigation Across Any Environment

Waytern enables uninterrupted navigation across GPS-enabled and GPS-denied environments using a network of smart devices.
Guide users accurately across complex spaces without relying on external signal strength.
Integration of Multiple Technologies

Waytern combines Bluetooth, GPS, GSM, and LoRa (Long Range) Edge Computing to deliver a resilient operational network.
Leverage a unified, intelligent system that adapts to your specific needs and environments.
Industry-Specific Customization

Waytern's platform can be configured to match the unique operational and compliance needs of different industries.
Tailor your navigation, tracking, and control systems to achieve maximum operational effectiveness.
Wide-Area Signal Detection

Waytern captures signals across large and intricate spaces through a distributed sensor network.
Achieve reliable tracking, monitoring, and movement management across expansive premises.
Ultra-Low Energy Consumption

Waytern operates with minimal energy requirements, making it sustainable even for sensitive or hazardous environments.
Deploy technology confidently in oil fields, mining zones, and other critical industries with low ecological impact.
Predictive Analysis and Response Deployment

Waytern collects spatial data into actionable insights for proactive management.
Anticipate challenges and automate timely responses for higher efficiency and safety.

waytern
in action:

To illustrate how Waytern works, consider a mercantile arcade:
  • – Visitors seamlessly navigate through stores and facilities.
  • – Management teams track visitor flows, monitor crowd densities, and receive predictive maintenance alerts.
  • – Security teams detect breaches and deploy rapid response actions with real-time location accuracy.
Use Waytern to navigate through the maze-like mall spaces via floor maps which accurately locate your position without GPS or data service.
The app indicates where you are.
You tell it where you want to go.
A map guides you there.
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MALL OWNER

Better Mall experience

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MERCHANT

Becomes visible Increased footfall Increased visibility Increased sales

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CONSUMER

Finds shops Find products Saves time Saves energy Gets options

Transform the shopping experience with digital campaigns which can be set up by the mall or shop owners.
Triggered by their location, Waytern delivers personalized content to the mall visitors, creating a WOW experience for them.
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MALL OWNER

Reaches visitors Sends offers Mall loyalty

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MERCHANT

Customizes offers Reaches customers Builds loyalty

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CONSUMER

Gets offers Saves money Wow experience

Merchants, including those placed in disadvantageous locations in the mall, can book rights to publish competitive ads at strategic places to leverage offers against competition.
This gives everyone an opportunity for visibility.
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MALL OWNER

Provides level playing Additional revenue

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MERCHANT

Offers options Able to compete Increased visibility Increased sales

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CONSUMER

Gets options Find better deals

Interpret visitor data in terms of footfall, time spent in the mall, items purchased, & services availed through dashboards provided to merchants & mall owners on subscription to Waytern.
This allows to help in intelligent tracking of the success rates of campaigns & to optimize strategies.
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MALL OWNER

Customize outreach Optimize reach Personalize campaigns Develop Mall loyalty

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MERCHANT

Better outreach Optimize reach Personalize campaigns Increase sales Create Shop loyalty

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CONSUMER

Receives customized & relevant offers

Monetize public spaces and waiting time in the mall through entertaining methods of engagement such as quizzes, games etc. where winners could earn redeemable loyalty points.
The point system, which can be accessed by the customer at any point, could become an influencing factor for mall and shop loyalty.
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MALL OWNER

Mall loyalty Monetize waiting

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MERCHANT

Sponsor winners Increase loyalty Increased visibility Increase sales

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CONSUMER

Gets entertained Earns points Win rewards

Deliver an excellent shopping experience through value added services including :
Baggage Delivery
Elderly Assist
Food ordering
Concierge Service
Emergency Assist
Find Your Car
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MALL OWNER

Reaches visitors Better Mall experience New revenue stream Mall Loyalty

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MERCHANT

Better Service Increased sales

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CONSUMER

Gets Assistance Reduces Hassle Wow experience

founders
say
...

Waytern deploys accurate,
real-time location mapping,
engaging proximity based
content and relevant data
analytics through its blueprint.
Waytern offers a wide range of customizable solutions including, but not limited to:

1. Proximity based personalized content delivery
2. Insights on individual visitation, consumer behavior, and more in various case-scenarios
3. Automated navigation through intelligent WayPoints
4. Integration with command and control units for various critical applications
5. Surveillance and audit of movement, location, and time

And more…

While each use case comes with a unique set of expectations, challenges, and requirements, the modularity of Waytern allows itself to customize and suit the existing environment in a convenient and cost-effective manner, leading to a win-win situation for all stakeholders involved.

The result: Everyone goes home happy.

we
interpret
...

Waytern allows its users to strategically access products, services, locations, facilities, content, data, and a lot more, within large, indoor environments and critical applications.

Collaborate
with us:

In full disclosure, Waytern is on the course of a typical product design process. From an inkling of an idea, to finally on-boarding a financer, we’re extremely excited to present this project to you!

If you’ve gotten this far on the page, chances are that, just like us, you are someone driven by technology, innovation, or data.

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Feel free to reach out to us (click the WhatsApp Icon to drop us a message) if you feel like:

A. The project interests you and you’d like to know more
B. A system like this could be of some use to you on your premise/s
C. You know of someone that might benefit from a system like this on their premise/s
D. You have any suggestions on how we can make this product even better for you or someone you know!

the team

Parag Sen

Parag S.

Founder, Waytern

•Product Designer (UNSW, Sydney)
• 20+ years of entrepreneurship experience
•Founder, Cluster One creative solutions Pvt Ltd: A leading product design & architectural firm
• BNI Pune E&N – Director Consultant, & Founder Chairman of the Technology Forum

Parag A.

Founder, Waytern

•Architect, Product Designer (NID, Ahmedabad)
• 20+ years of serial entrepreneurship experience
•Founder, Cluster One creative solutions Pvt Ltd: A leading product design & architectural firm
•Founder, Nexage Creatives LLP
SANDEEP S.

Sandeep S.

Co-Founder, Waytern

• CEO & Co-Founder, AideExpert Advisory, a digital business strategy firm Business
• 25+ years Global MNC experience, Global ex-CIO/CTO/COO for $1 billion+ MNCs, mentor and investor in multiple Startups
Sameer_K

Sameer K.

Co-Founder, Waytern

• Data Scientist with 20+ years of experience
• Expert decision science and recommendations systems.
• Designed and developed BI platform for various domains.
• Working with Defense Research Organisations.
• Founder Director, Navaantrix Pvt Ltd

the extended team

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Partnering as shareholders of Waytern Systems Pvt. Ltd., the Technology Innovation Hub on Autonomous Navigation and Data Acquisition Systems at IIT Hyderabad announces seed funding for the initiative.